It's been quite the experience to walk into this store and to see how marketing a logo results in so many sales. It's always been a bit mind-boggling to me how we don't seem to mind sporting these logos all over our bodies and feeling both cooler and hipper as a result. They do show a lot of belly and hip on those mannequins as you walk into the store that looks like a bungalow on or just off the beach somewhere. It sure does not look like it belongs in a mall. Anyway, I've valued this experience that I have shared.
I was in there just last week and I was looking at the words Abercrombie and Fitch on the shirts, pants, flip flops, etcetera and my mind went to work : Fitch breaks down into the words Fit and It and Itch : : Fit IT The Itch Yeah! You've got IT The Fit - Feed That Itch ! ". I was also going farther as I thought of other word associations : The " B " word : " Itch- B-B-B Sitch ! ". Fit IT With Fitch Like Awesome Without Much Of A Stitch! You're cool, you're rad, bad, never sad when you're in IT the Fitch !
Then I started working with the other word Abercrombie that I found a bit more difficult . There are lots of words and associations here : Honest Abe or at least the great greta great great great great handsome son in his mid teens of Abe , able Abe. Aber spelled backwards is Reba. Cro cro cro black like a crow, like a bird flying high, jet black, shiny. Crombie can become Zombie. Make like a zombie, blind, asleep and walking talking making actually more like a Crombie whatever that is. Oh well, I'm sure there is more here.
I will continue to pursue this. I find it challenging like a puzzle. What can I make of these two words that are so important to wear on our bodies so happily? It's marketing and branding and it's happened to all of us. We all succumb to some form of this merchandising and I'd like to find a new logo and capitalize on this windfall so that I could afford to buy more when my family wants it. The money I'd make finding a good advertising logo for them will help because they sure do make top dollar and more with each and every product that they attach these words that seem random to me of Abercrombie and Fitch. But then this is the " now " generation of this split second when everything is so immediately crucial and not the " then " generation from which I sprung years ago clamoring for Levis and Lees and Christian Dior's Brut Sauvage cologne. There are more choices today, otherwise we are all lured to buy like in the past, just more aggressively. Cheers, TONY
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